DRTV - Lead Generation is also referred to as a two-step infomercial, where the prospect calls an 800 number to request more information about a product or service. We'll advertise your product or service on TV at no up-front media cost to you, all you pay is a small production set-up fee. Simply tell us about your offer, why consumers should buy your product or service, we'll agree a cost per lead generated, and do the rest for you. We'll pay all costs and you only pay for the leads we generate. It's as simple as that.

• Increase sales
• Reduce acquisition costs
• Expand distribution and reach
• Improve lead quality

How it Works: Before we start we’ll agree on a cost per lead – this will be based on the strength of your offer. We’re highly experienced at estimating this and will give you some indications of expected response. Once agreed, we’ll track results (leads) via your/our call centre or a unique 1800 number or even a unique microsite – either way, they must be carefully tracked and you only pay for the results generated. After the initial test, we can evaluate and then continue, dependant upon results.

SLTV has the expertise that can rapidly grow your business by delivering qualified leads at a fixed, low cost. Whether you’re selling services or products, we can effectively generate leads for your business through a unique fusion of compelling direct response offers and continuous media optimization. Contact us to see if your company qualifies for this program. sales@shoplazytv.net

For a discussion of your opportunity, call 770-708-SLTV or

e-mail sales@shoplazytv.net.