Direct Response Television, better known as...or DRTV, includes any television advertising that asks consumers to respond directly to the company --- usually either by calling an 800 number or by visiting a web site. This is in contrasts with commercials where the objective is to increase only the visibility of the brand name.

Long-form commercials are 28:30 in length and contain 3-4 segments.

An infomercial is an excellent medium for selling certain types of products. Products that tend to work best in infomercials are.

The following product categories have a proven track record of success for generating effective infomercial sales.

Products that appeal to broadest audience tend to work most effectively when marketed through infomercials.

The cost for a thirty minute infomercial, which actually runs 28 ½ minute, depends on the complexity of the production. Cost Factors include, but are not limited to, talent fees, script writing, location or studio days, size of crew, format (Film, High Def or Beta Cam), animation, editing, etc. If a concept calls for two people simply talking to each other behind a desk, the cost would be on the lower end of the scale. This type of simple production can be shot in one day. If the shoot calls for multiple locations with many actors and many days of production, this type of production will run at a higher cost.

The price point for products sold through infomercials generally at $39.95 or above. Regardless of the price, an infomercial needs to create a compelling value proposition.

Consumers purchase infomercial products either through an 800 number directed to a telemarketing firm, via the company's website or eventually through retail channels.

5:1 markup ratio or better is necessary to insure that your infomercial campaign is profitable, but you can run a successful campaign with a 3:1 ratio.

Upsells and continuity programs are often critical components in making an infomercial campaign profitable.

An experienced infomercial media buying firm, direct response agency or campaign management consultant can provide you with a break-even profitability spreadsheet that will show you the various sources of revenue.

It's very important to work with experienced vendors for all aspects of your infomercial campaign.

The majority of infomercial purchasers pay by credit card.

The first step to working with Shop Lazy Television is to complete the Submission Form, so that we can perform our initial evaluation and contact you if your product meets our criteria.

Licensing is the buying of the rights to intellectual property (your invention/product) with the intent to produce and market it for profit. The inventor who licenses his or her invention receives a percentage of sales in the form of a monthly or quarterly royalty check from the licensee who is responsible for taking the product to market. Thus, you make money by simply giving the permission to produce and distribute your product.

Such an agreement that both parties abide by is called a Licensing Agreement. It is signed by all of the parties involved after negotiation and has various clauses that provide the parameters of the agreement. It deals with such issues as the rate of royalties, how and when the inventor will be compensated, the length of time of the agreement, the territory of the agreement, insurance in case of injury to the customer, etc.

In most cases, the owner of a product licenses his product for a royalty fee. Joint ventures and self-funded campaigns are also options available to you.

Yes. Integrity is the foundation in which our business-model is built. We are a Certified Professional Member of the United Inventors Association (UIA), the national non-proft dedicated to inventor education and support. The UIA only awards Certification to firms who agree to comply with rigorous professional and ethical standards.