If a Direct Response Commercial or Branding Commercial is preferred, this will typically run 30, 60 or 120 seconds. In Direct Response commercials, a two minute spot is usually produced and later edited down to a 60 second version. As stated, price depends on the complexity of the production. Commercials like these can be produced in one week.

Short form Direct Response is ideal when the sales process is several steps and the consumer needs to be given more information going on-line, getting a catalog or speaking with an expert. From free catalogs to Yachts and everything in-between, short form DR can shorten the sales process and bring awareness to an audience that can be difficult to otherwise reach.


Our understanding of the American consumer and our emphasis on maintaining the highest possible production value means that your Short Form TV Infomercial project has the best chance for achieving outstanding As Seen on TV Success!
We will study your product or service, help create a profitable strategy, and determine the best price points, offers and up-sells to drive infomercial success.

At Shop Lazy TV we use research to target your most profitable customers, award winning creative to drive high response, and all of the latest cost saving techniques to convert response into revenue.

For a discussion of your opportunity, call 770-708-SLTV or

e-mail sales@shoplazytv.net.

Direct response television success is affordable at SLTV. Our award winning TV production packages are shot in high definition, contain all of the bells and whistles, and, simply put -- make the telephone ring and drive buyers or leads online.