Shop Lazy Television

Infomercial Broadcast Direct Retailer

Shop Lazy Television
9107 Wilshire Blvd.
Beverly Hills, CA 90210
ph: 323-929-SLTV
alt: Atlanta, GA 770-708-SLTV
contact@shoplazytv.net

Long-Form TV Infomercial

Long Form TV Infomercial as a format gives marketers an opportunity to make a full pitch, broadcast emotional and convincing testimonials, and show compelling product demonstrations.

Market research indicates that TV Infomercial viewers convert at three times the rate of short form viewers. That number bears repeating. It takes an average of 2.5 views for a long form buyer to convert, and it takes an average of 7.5 views for a short form buyer to convert.

Higher priced products need more convincing and more time. These are not impulse buys. Long form gives you the opportunity to do just that and prove that your product can satisfy even the most skeptical about customers.

The foundation for any infomercial is the creative strategy, outlined in the creative brief. It spells out the marketing and advertising objectives and the tone and manner of the show. It defines the primary and secondary target audience, lists the most important features and benefits of the product/service, states the product offer(s) and then communication message that is to be conveyed by the show. The creative strategy is based on marketing and product information provided by you, the client.

The number one question asked is...What is the Cost?

The cost for a thirty minute infomercial, which actually runs 28 ½ minute, depends on the complexity of the production. Cost Factors include, but are not limited to, talent fees, script writing, location or studio days, size of crew, format (Film, High Def or Beta Cam), animation, editing, etc. If a concept calls for two people simply talking to each other behind a desk, the cost would be on the lower end of the scale. This type of simple production can be shot in one day. If the shoot calls for multiple locations with many actors and many days of production, this type of production will run at a higher cost.

Talk Show Format
The word "infomercial" is a combination of the words information and commercial. At its best the Long Form TV Infomercial format catches viewers with information that is compelling and interesting.

A TV Infomercial talk show can work in many categories that do not require demonstrations. Business opportunities, financial services, and dietary supplements are just a few categories that can roll out successfully in a low budget talk show format.
- Strategy and Offer Development
- Script 28:30 min Long Form Infomercial
- Teleprompter as needed
- One day HD shoot in studio
- Custom talk show set
- Drives, tape, lighting, audio
- Professional infomercial host and expert
- Professional hair and makeup
- Produce and direct production
- Graphics
- HD Editing to produce: 28:30 minute Long Form Infomercial
More Info
Long Form Infomercials /Demo Package
Does your product scream for visual demonstrations? Would you like to create a world class TV Infomercial?

Shop Lazy Television has the track-record and experience to write, produce and edit channel stopping, award winning, product selling shows. Our mid level long form infomercial package will showcase your product with high production values, eye popping visual demonstrations with flawless talent and top shelf direction.
- Strategy and offer development
- Script: 28:30 minute Long Form Infomercial
- Teleprompter (2 days)
- Two days HD shoot on location in FL with crew
- Locations as called for in script
- Drives, tape, lighting, audio
- Professional infomercial co-hosts (1 day)
- Testimonial talent (up to 5 - day 2)
- Professional hair and makeup (2 days)
- Produce and direct production
- Internal call to action segment
- Professional voice over for call to action
- Stock footage as called for in script
- Full motion graphics
- HD Editing to produce: 28:30 Minute Long Form Infomercial
More Info
Studio Package
Are you looking for the ultimate in high end long form infomercial production? We've got you covered at Shop Lazy TV. Our studio long form package includes all of the bells and whistles. A day of talent auditions, custom set, multi camera HD studio shoot, two location shoot days, animation, testimonials - you get it all. And once we get into the details of your project - we will customize this package for just what you need.
- Script for 28:30 minute infomercial, including internal call to action segment
- DRTV offer strategy
- Casting day -- for talent selection
- Multi camera HD studio shoot – day 1
- Custom set for studio day 1
- Two days HD shoot in GA with crew
- Locations as called for in script
- Teleprompter - all days
- Professional hair and makeup artist - all days
- Tape, lighting, audio
- Professional infomercial co-hosts / studio day
- Professional talent -- up to 10 / testimonials & demos
- Produce and direct production
- Stock footage as called for in script
- Animation for product benefits
- Full motion graphics
- Professional voice over for Call to Action
- HD editing to produce finished 28:30 show
- Internal Call to Action segment
More Info
800-Toll Number & Vanity Numbers
Studies indicate customized toll-free numbers attract more callers who are qualified "by both desire, and ability, to buy your product or services."
Ad Response Tracking
Attaching an “800” number to an advertisement provides campaigns with the precise measures in real-time. Clients are able to receive real time results while SLTV works simultaneously to optimize the campaign.

Instant customer response Ad-Tracking indicates how successful each DRTV spot has been. Direct response analysis helps you to keep lowering your DRTV cost per order.